WHAT WE DO.
TALENT MANAGEMENT:
Strategic, personal representation focused on long-term growth, visibility, and brand value.
PR & MEDIA:
We turn moments into headlines through targeted media placement and reputation management.
BRAND PARTNERSHIPS:
Connecting talent and brands through authentic, high-impact collaborations.
MEET THE TEAM.
DANNIELLA WESTBROOK
FOUNDER AND OWNER
Danniella Westbrook is the Founder and Owner of W.1 Agency and a highly recognisable name within the UK entertainment industry. Best known for her iconic role in EastEnders, Danniella has spent decades in the public eye, giving her an unrivalled, first-hand understanding of celebrity culture, media pressure, and brand reputation.
With years of experience navigating the entertainment industry, Danniella has built extensive relationships across press, television, digital media, and influencer platforms. Her personal journey, widely documented in the public domain, has equipped her with a rare level of insight into reputation management, crisis PR, and brand reinvention.
At W.1 Agency, Danniella leads on high-profile strategy, client positioning, and media direction, ensuring every client receives authentic, powerful representation. Her lived experience, combined with industry expertise, makes her a trusted authority in celebrity PR and personal brand management.
GEMMA WESTBROOK
CO-FOUNDER AND MANAGING DIRECTOR
Gemma Westbrook is Co-Owner and Managing Director of W.1 Agency, overseeing the day-to-day operations and ensuring every campaign runs seamlessly from concept to execution. With a sharp eye for detail and a strong strategic mindset, Gemma is the driving force behind the agency’s structure, client care, and delivery.
Working closely alongside Danniella, Gemma manages client relationships, coordinates media campaigns, and leads the operational side of the business, ensuring W.1 Agency maintains its high standards and professional reputation. Her calm, organised approach allows clients to feel supported, understood, and confident at every stage of their PR journey.
Gemma’s role is central to the agency’s success — combining strategic planning with hands-on management to deliver impactful, results-driven PR campaigns for public figures, brands, and talent.